




Full branding for Miss costume happy boutique. A costumes store for parties and all year wonderland lovers. Based on the store name and purpuse, the dominant color is black associated with parties and night life, comibning 3 more vibrant colors to speak the brand "happy" and colorfull language. The memphis style using different lines and shapes pattern hint to the fabrics buttones and other fun accessories for costumes and parties. The logo is half of a traditional italian mask that blance the colorful patern and play with black and white so the eye completes the other half of the mask.